HOME / ABOUT
The Tourism Lab.
A tourism marketing and PR agency connecting cruise lines, ports, destinations and brands.
OUR STORY
The Tourism Lab began with a simple belief.
When strategy connects with purpose and people, tourism creates stronger brands, deeper relationships, and more meaningful impact.
What started as Andrea Baigorria's vision has grown into a multidisciplinary team with experience across commercial strategy, MICE, marketing, sustainability, and partnerships.
Today, The Tourism Lab partners with cruise lines, ports, destinations, brands, and organizations that want to strengthen their identity, build lasting connections, and unlock new opportunities through insight-led and human-centered communications.
Headquartered in Miami, Florida, our team supports clients globally with a collaborative approach shaped by industry expertise, cultural awareness, and a deep understanding of how tourism moves people and business forward.
Meet our team ↗OUR VALUE PROPOSITION
Insight, creativity, and human connection.
We help our clients make confident decisions and build meaningful relationships.
Our team works as an extension of yours, turning ideas into opportunities and guiding each project with intention and care.
Discover what we do ↗