HOLLYWOOD, FL (July 2, 2026) – As excitement builds around the FIFA World Cup 2026™, Scenic Group USA & LATAM is increasing brand visibility by advertising on television and streaming coverage of one of the world’s most-watched sporting events.
Beginning June 11 and continuing through July 19, Scenic and Emerald Cruises will appear in tune-in and promotional advertising within FIFA World Cup 2026™ coverage on Telemundo 51 (WSCV) in South Florida, along with digital video advertising on Peacock across seven markets: Miami, West Palm Beach, New York City, Los Angeles, San Diego, Dallas, and Houston. The advertising places both luxury travel brands in front of millions of soccer fans throughout the tournament.
“The World Cup is one of the largest global events in the world and provides a tremendous opportunity to connect with travel-minded consumers,” said Ken Muskat, President of Scenic Group USA & LATAM. “Advertising within this coverage lets us reach highly engaged audiences and inspire future travel for our Scenic and Emerald brands.”
The advertising buy supports Scenic Group’s continued investment in brand awareness throughout the United States and Latin America, showcasing its wide portfolio of luxury river cruises, yacht cruises and discovery yachts coupled with land tour extensions.
This effort represents another milestone in Scenic Group’s ongoing marketing, which continues to expand across television, digital, streaming, trade, and consumer channels throughout the US and Latin America.
ABOUT SCENIC GROUP
For 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands – Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours – Scenic Group offers transformative experiences that provide unparalleled access to the world’s most breathtaking destinations across all seven continents.
Scenic Luxury Cruises & Tours’ ultra-luxury river cruises span Europe and Southeast Asia, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, Scenic Eclipse, The World’s First Discovery Yachts™, are pioneers in expedition and discovery cruising – blending exploration and indulgence with state-of-the-art yachts that allow guests to explore remote polar regions and remote destinations across all seven continents, all while enjoying world-class dining, extensive wellness experiences and personalized service. Launching in 2028, Scenic Ikon will join the Discovery Yacht fleet as a next-generation, ultra-luxury vessel designed for polar and warm-water exploration, offering elevated design, immersive experiences, and all-inclusive indulgence across 21 countries and 110 ports in its inaugural season.
Celebrating a decade of excellence in 2024, Emerald Cruises & Tours continues to expand its fleet of innovative ships on the world’s rivers and luxury ocean yachts. Emerald Kaia joined Emerald Azzurra and Emerald Sakara in April of 2026, further enhancing luxury yacht cruising with itineraries across the Mediterranean, Adriatic, Caribbean and Centr al America, Seychelles and Indian Ocean. Additionally, Emerald Astra, debuting in Spring 2026 as the 10th Emerald Star-Ship in the river fleet, will elevate Emerald’s renowned river cruising experience. Looking ahead to 2027, the 11th Star-Ship, Emerald Lumi, will mark the brand’s first sailing on the Seine River, offering roundtrip cruises from Paris. The fleet will further grow with Emerald Raiya (2027) and Emerald Xara (2028), offering new boutique superyacht itineraries in warm-water destinations.
Scenic Group’s commitment to innovation and exceeding expectations ensures that every journey – whether on river, ocean, or land – brings moments of wonder and creates memories that last a lifetime.