3 June 2025- Registration is now open for Europe’s leading event serving the cruise and river cruise community – Seatrade Europe.
So much more than a trade show, the biennial gathering is set to make waves, bringing together executives from across the sector for three days of business, networking, and industry insights.
Hamburg, which sits at the heart of the European cruise industryand will soon see the new HafenCity terminal be officially inaugurated, is the natural host for the event with eight ships in dock adding to the wow factor of the week.
Event highlights include:
The Seatrade Europe Expo | 10-12 September
3,500+ attendees from 80+ countries are expected to attend. This includes 250+ executives from over 50 cruise line brands who will meet and do business with suppliers across the industry. Key attractions will be the new ‘Tech Zone’, an immersive area showcasing IT suppliers and emerging technology innovators, the returning and popular ‘Destination Discovery Zone’, and the ‘Newcomers Boulevard’ open to brand new exhibitors.
The Seatrade Europe Conference | 10-12 September
This year’s programme explores how cruise lines, ports, destinations, regulators, and suppliers are responding to new imperatives — from decarbonisation and smart ship design to community engagement, innovation shore side to infrastructure developments. The full conference programme of SeatradeEurope will be available in late June 2025.
The Seatrade Cruise Awards | 10 September
The 19th edition of the Seatrade Cruise Awards in partnership withprincipal sponsors Ocean Technologies Group and Oracle Hospitality will be presented in categories such as Destination of the Year, Port of the Year and Seatrade Cruise Personality of the Year.
River Cruise Day | 11 September
River Cruise Day (in partnership with River Cruise Europe & IG Rivercruise) will be a whole day dedicated to exploring the intricacies of river cruising. Join industry leaders as they discuss the current European landscape and uncover the secrets to becoming an irresistible river cruise destination.
Hamburg Cruise Days | 12-14 September
For the 10th year, the Hamburg Cruise Days public event will feature a weekend full of stunning ships and an engaging programme hosted along the waterfront. Known as the world’s most beautiful cruise festival, attendees will experience ships sailing down the Elbe Riverplus lots of entertainment and food and drink options.
‘We’re thrilled to announce that registration is now live for Seatrade Europe,’ stated Chiara Giorgi, global brand director, Seatrade Cruise Events.
‘It’s always a pleasure to collaborate with Hamburg Messe und Congress, and we’re excited to once again bring together the European cruise community for what promises to be another dynamic and inspiring week.’
-Ends–
Notes to editors:
To learn more about Seatrade Europe and for the latest event details and (soon to be
announced) conference programming, visit www.seatrade-europe.com
For the full schedule of Seatrade Cruise Events visit seatradecruiseevents.com.
Keep up to date on LinkedIn and Instagram.
SAVE THE DATE:
Seatrade Cruise Global | 13-16 April 2026
F&B@Sea | 15-16 April 2026
About Seatrade Cruise:
Serving the international cruise community since 1970, SeatradeCruise is the industry’s leading platform for collaborating, innovating and connecting. Comprised of the largest cruise events and tradeshows, news channels, virtual programming resources and coveted awards programmes, the Seatrade Cruise portfolio reaches more than 20,000 professionals, 4,000 suppliers, 80 cruise line brands and 140 countries. For access to the latest news and industry updates visit www.seatrade-cruise.com
Seatrade Cruise Events are organised by Informa Markets, a leading B2B information services group and the largest B2B events organiserin the world. To learn more and for the latest news and information, visit informamarkets.com
Press resources:
For press accreditation and registration: HERE
Download logos and images: HERE
Media contacts:
Nele Bruns | Hamburg Messe + Congress | Nele.Bruns@hamburg-messe.de
Lottie Elson | Informa Markets | Lottie.elson@informa.com